SEO Marketing – Why is it important?
Welcome back my awesome readers. When I first started this blog, I mentioned that I will be sharing a little of this….a little of that….but all great information to help you prosper in life, business and just all around. So if you haven’t scanned through my other pages, make sure you do so after reading this post.
Today’s post is a subject that I really love talking about: SEO Marketing. I have loved the marketing field for years since being introduced to it back in 2013. Some of you may be wondering what exactly is seo marketing?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. – Moz SEO Experts
Basically SEO marketing is using focused keywords/terms to get your website/blog seen by more people. As you know the more people that see your content, the more chances you have to increase sales to your store or influence to your blog.
SEO Marketing – Where to Start?
Before you get into making your site SEO optimized, you need to know what keywords you would like to rank for. When I speak of keywords, think of it as the terms you want people to search for to find your awesome page.
For example: If your website or blog is all about repairing refrigerators. Your main keyword or term you would place throughout your content will have the word refrigerator in it. After you establish the keyword you want your site to be known for, you will then find other keywords around it also.
The more keywords you have, the better chance you will have of the right customers or viewers finding your content and taking action on it.
One of the main tools I use to find relatable keywords are Google Keyword Planner Tool. It’s very simple to use. When you first get to the google keyword planner, you will see the following page:
Once you get to the above page, all you need to do is type in the keyword you want your site to be known for. For this example, we will stick with refrigerator repair as before.
Next, you simply click the get started button. And voila! You get your related keywords along with the amount of people that are searching for that term monthly.
Now you have plenty of keywords to place throughout the content on your website. The more you use relatable keywords on your site, the better chance you will have of targeted customers coming your way.
SEO Marketing – Other Quick Tips
Of course this isn’t the 1 and only method you need to do in order to have the right people coming to your website. You will also need to understand exactly where to place your keywords. Keywords need to be throughout your page:
- In your Title
- In your 3 main headings: Heading 1, Heading 2 and Heading 3
- In the “ALT TXT” of each picture you place on your page
- Through out the content on your page.
- Also one really important key to getting more visitors to your site is to CONSISTENTLY add fresh content. Google wants to make sure your site is valuable to viewers, so the more consistent you are with adding content, the better chance you have of being ranked higher in google, for your keyword.
I don’t want to overwhelm you too much with seo marketing and keywords, so I will stop here. The next post this week will be on how to rank on youtube for your keywords.
I hope you have enjoyed this brief read for today. Are you new to seo marketing? In the comments below, let me know some other methods you have came across on your marketing journey.
Have a Awesome and Prosperous Day!
Thanks for Reading!